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title: 2024 - a year of accelerated innovation in Events
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Why 2024 is the year of innovation for B2B events, the shape of marketing spend and relocating an event to accelerate growth

| View in browser   2024 - a Year of Accelerated Innovation in Events February 2024 Dear reader,   As we anticipate the year ahead, an acceleration in M&A activity appears likely to be a key theme. However, standing back from the headlines, we see that the extensive innovation the industry has been experiencing since Covid is both delivering returns and accelerating.   We explore this theme further our inaugural events newsletter - we hope you enjoy the read! Innovation in events gathers pace 2024 will see M&A accelerate, strategies diversify and customer data inform decision making. Read the article Driving growth in the industry Dan Assor and I discuss the return of M&A, the outlook for event tech and why data is critical. Listen to the podcast The shape of US marketing spend More ROI with less: we outline the shape of US marketing spend in 2023 in our latest report. Read the report Regional growth strategy leads to highly successful event launch Regional growth strategy Relocating a flagship B2B event to accelerate growth Relocation strategy Commercial due diligence for Nineteen acquisition of Oliver Kinross Read about the deal Commercial due diligence for Providence and Searchlight on Hyve Read about the deal Commercial due diligence for Motive on investment into With Intelligence Read about the deal Jonny Baynes Partner, Plural Strategy E jonny.baynes@pluralstrategy.com Plural Strategy, 25 Bedford Street, Covent Garden, London, London WC2E 9ES, United Kingdom Unsubscribe Manage preferences |
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