2024 - a Year of Accelerated Innovation in Events

February 2024

Dear reader,

As we anticipate the year ahead, an acceleration in M&A activity appears likely to be a key theme. However, standing back from the headlines, we see that the extensive innovation the industry has been experiencing since Covid is both delivering returns and accelerating.

We explore this theme further our inaugural events newsletter - we hope you enjoy the read!

Innovation in events gathers pace

2024 will see M&A accelerate, strategies diversify and customer data inform decision making.

Driving growth in the industry

Dan Assor and I discuss the return of M&A, the outlook for event tech and why data is critical.

The shape of US marketing spend

More ROI with less: we outline the shape of US marketing spend in 2023 in our latest report.

Regional growth strategy leads to highly successful event launch

Relocating a flagship B2B event to accelerate growth

Commercial due diligence for Nineteen acquisition of Oliver Kinross

Commercial due diligence for Providence and Searchlight on Hyve

Commercial due diligence for Motive on investment into With Intelligence

Jonny Baynes

Partner, Plural Strategy

E jonny.baynes@pluralstrategy.com